Genoa Martell
Breast Cancer Stories
Invasive Ductal Carcinoma, Stage 3, HER2+


“I just assumed that that diagnosis meant the end of life as I knew It and I’m here to tell you that it does not, and it did not, and cancer is no longer the death sentence I used to think it was growing up or what I feared it might be.”

  • Name: Genoa Martell

  • Diagnosis:

    • Invasive Ductal Carcinoma (IDC)

    • HER2 positive

  • Staging:

    • 3

  • 1st Symptoms:

    • Nausea

  • Treatment:

    • Chemotherapy

    • Radiation

Table of Contents

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1. Diagnosis & Tests

What was your diagnosis?

I had stage 4, HER2, which is an estrogen-positive breast cancer. It was aggressive.

I had been feeding it. Basically, I had had an estrogen-patch that I attached to my butt every two weeks to help me through menopause. So all that had happened was I had accelerated [it]. Through medical intervention trying to help me manage my menopausal symptoms and re-balance my hormones I had accelerated something in my breast that was cancerous. 

The best description I ever had was from a nurse practitioner [who] drew me a diagram on the sheet that they cover the examination bed with. She drew me a diagram and said here are the ducts in your breast and really what’s going on is your cells are having a party outside of the ducts and we need to get them back into the ductwork. So you are having an outrageous party in your breast outside of the ductwork and that’s why you have a tumor. That made the most sense to me. 

How did you get diagnosed?

My life at the time was simply that I was living in a city I’d always wanted to live in with a husband I’d always wanted to be with and I had a stepson who had made it to university and I was working in my career. Despite all these wonderful things, I felt nauseous.

I think as women we know that nausea is there for a reason and I for sure knew I wasn’t pregnant because I had had a hysterectomy, I was older in life, and I was in menopause. So if I felt nauseous that meant something was really wrong. When something’s wrong you intuitively know to go get some help. So that’s how I knew something was off. 

I was due for my annual mammogram and I went to see my OB-GYN and as luck would have it, or maybe the universe was taking care of me, I had hit my deductible on my annual insurance, my health insurance. So my OB-GYN in addition to asking, requesting rather my mammogram, she also said well why don’t you have an MRI? You’ve had a history of breast cancer in your family so let’s do an MRI as a baseline. I’m like that’s a fantastic idea. And oh by the way, I feel nauseous. She’s like I don’t know why you’d feel nauseous. There was absolutely no reason at all to be feeling icky. I just felt icky. And so I scheduled my mammogram.

It was incredible but I actually managed to have my MRI scheduled on the same day. I don’t know even in this city of San Francisco where we’re resource-rich, I don’t know that you typically get an appointment, both the appointments that you want on the same day but that’s how it worked out for me. I do think there was something very special going on because by the time I got to my mammogram in the afternoon, the results of my MRI had already gone through. They did a very different mammogram because they knew exactly where to go. 

The fact that it wasn’t just a technician doing my diagnostic mammogram with an ultrasound, it was a radiology doctor, I knew something wasn’t good. But then half of me was also, I knew something was wrong because I felt nauseous so it was almost as if okay, they’re taking me seriously, they’re not just saying we don’t know why you feel nauseous, they’re looking for something. They were looking for something on the right breast and they let me sort of re-gown and sit up, then they told me they could see a mass, a tumor-like mass and they would need to do a biopsy the next morning. All I remember was the doctor telling me they’d found the mass and then the technician just gently rubbed my back while I breathed I guess. All I wanted to do was put my street clothes back on and go home and find my husband.

What were the next steps?

(In two days: MRI → mammogram → breast biospy)

I consider myself so fortunate to be able to get that much help that quickly. Once I knew the biopsy the next morning, they were already talking to me about getting a surgeon. I was thinking well, you can take a tumor out but what about the rest… how far has it gone? All I could remember from my mother’s cancer, and she also had breast cancer in another country a long, long time ago, but they had not checked the lymph node. So her tumor was in her breast but the lymph node also had cancer cells and the lymph node is the gateway to the rest of the body so I was thinking, but you must check the lymph node, don’t just do a biopsy on the tumor itself.

I won’t say they fully dismissed it but they were very much, if you need chemotherapy and your tumor is malignant then we’re going to just blitz everything. That wasn’t good enough for me because I wanted to know, I was almost obsessed with knowing, has my cancer spread? 

So they took the biopsy and put a clip in to tell where the tumor was. The clip was very important because the surgeon then went looking for the clip in order to take the tumor out. But basically in 48 hours I’d had an MRI, a diagnostic mammogram, a biopsy, then they sent me home for the weekend. Basically you needed at least three days to get results.

We waited it out, it was everything you could imagine in a long weekend of not knowing and imagining everything in between. Then I got the call on the Tuesday to say it definitely was cancer and to come back in. They would walk me through my diagnosis. We went back in and they actually did a wonderful job of explaining to me what my full diagnosis was, giving me a lot of information about the pathology from the biopsy.It was late September. I actually started chemo in October. We went really fast. 

What is a clip?

The clip is a marker. When you have a biopsy they’re already in your breast and they’ve already taken a sample of the tumor and the growth. What they do is before they take the needle out they put a tiny marker, it’s like a metal clip and they put it in there to say this is the place, this is where the trouble is at. That’s how for any ultrasound or any surgery you have afterwards, that’s how they go looking for that. That’s how they map it all out. 

Describe the breast biopsy

That actually didn’t hurt too much. It was once they put the local anesthetic in the tissue area, I was fine until they took a sample. When cancer is in a cellular form everything is angry and upset and the cellularity is compromised. So when they actually took the sample, I did feel the pinch. I felt a sharp pinch and then it withdrew and I know I reacted and they said don’t worry, it hurts because everything is wrong, basically. We hit it. So the fact that you felt it means we got a target and we’re not going to do anything else. 

How did you decide between a lumpectomy and mastectomy?

So there’s some big information here I do understand and would love to share because you have the option of breast conservation if you want it. If you are really anxious and my aunt did this, after her chemotherapy because of my late mother, she decided to have a mastectomy just as a prevention. She did the Angelina Jolie. Take it away. That for her was sanity-given and they offered that to me. If I felt that would give me my best emotional chance of recovery, they would have taken the breast off and then worked on reconstruction.

But the good news is for all women that they now know enough about how breast cancer behaves so that your chances of survivorship are just the same if you have a lumpectomy or a mastectomy. It’s more just, do you feel better not having the breast there? I actually felt better having the breast there. I chose breast conservation and a lumpectomy.


How did you choose hospitals?

Summary: I went to my usual OB-GYN for the mammogram. Because I was already getting care there, that's where they did my MRI and breast biopsy. For chemo, I changed to another hospital because the chemistry between me and the first medical team was not what I wanted.

Then they tried to set me up with an oncologist and a surgeon within their own system. I had appointments with both the oncologist and surgeon that same week, so they definitely moved quickly. The problem was I didn’t feel that I was with the right oncologist and surgeon. It wasn’t that they were incompetent in any way. Their style wasn’t working for me, if that makes sense. 

I’m a very visual person and an emotional person so their body language wasn’t feeling good. I didn’t know that I could develop a relationship with them so I could tell them how I really felt or where my concerns were. Even their offices made me feel depressed and insecure. I kept looking at where they would give me my chemo and I kept thinking well I’m going to be so sad sitting in that chair in this depressing room doing something I don’t want to do anyway. I think it just became, when your gut’s telling you that nothing’s coming together, you should probably listen to it. 

2. Treatment

How did you determine treatment?

What they wanted to do was shrink the tumor first then remove it surgically. So their recommendation was go through chemo, try and get the best response we can and then it can be significantly reduced, and then we’ll go in and take it out. Then you’ll have radiation. 

What chemo did you undergo?

It was neoadjuvant chemotherapy, including Taxanes (Taxotere), Carboplatin, and Trastuzumab (Herceptin). 

How did chemo go?

 Your first infusion is your staging infusion and it takes pretty much the whole day. After that they can go quicker and speed up so about halfway through, I was having the four bags over 45 minutes to almost 30 minutes. So they were speeding me up and speeding me up. The side effects were the same but you didn’t have to stay there as long.

The best advice I had about getting through the day of chemo and it makes total sense if you think about it - just get up and move.

Don’t just sit there and let all the meds flood through your system. The best thing you can do is move around and get them to move around. I found I was able to disperse a lot of the nausea and a little bit of my anxiety, too. Just get everything, the more I drank, the more I flushed, the more I moved, the more things moved around me. I definitely felt better for it.

What were the chemo side effects?

  • nausea

  • fatigue

  • constipation

  • diarrhea

Describe the side effect cycle

Genoa during treatment

Genoa during treatment

Days 4 and 5 were the toughest days. If you knew they were coming, you kind of just built everything around it.  Days 1, 2, and 3 I just always felt floaty and drugged up I think.

Days 4 and 5 were the hardest: nausea or just energy, emotions.  Got better on Day 6 and got better on Day 7. It was just the drugs working their way through my system.

Week Two was always the rebuild. You’re coming back off. Week Three was I’m actually feeling pretty good and then you go right back to Week One. I had constipation, diarrhea so bizarrely both, and then the nausea.

The really good learning from all of that is take your side effects straight back to your oncologist and team because they can adjust your dosages. 

What made you feel better?

You don’t want to exercise. With all your being, the last thing you want to do is exercise or move, but you must. Because you will feel better. I’m not an athlete by any means, but I could swim and I could walk. So as long as I moved and tried to do those things, even though I felt crappy, I would always feel better afterwards.

The other thing I learned was however nauseous I felt and however much I didn’t want to eat, if I ate through my nausea, I’d feel better, too. It really is true. Then fluids. I’ve never been someone that wants to have eight glasses of water a day, I still don’t want to have eight glasses of water a day but I would just take my big 1.5 liter bottles and keep refilling them. It just made so much sense to me. I wanted to flush all the impurities out. So, the only way to do that was to drink a lot of water.

How is it as you head into radiation?

Happy it's less than I thought it'd be. It is once a day every day for the whole month of May except weekends. 

How did you negotiate less radiation?

My radiation is going to be shorter than I feared. Again, you can negotiate. So, your doctor will tell you that you need to have a standard. They’re supposed to tell you and they will, that the standard radiation is five weeks plus a booster week, so six weeks of radiation. 

The reason they tell you it’s a full six weeks is because there are 15 years of research attached to that being the best protocol. However, there is five years of research to say that three weeks and a booster week yields the same results. But they’re required to tell you that the standard is six. When you really dig into it because going to a hospital every day for six weeks is overwhelming. And radiation just like chemo has side effects and other issues, it fixes one problem but maybe creates others.

When I really dug in and really pushed, turns out they’re very comfortable with less, as long as they’ve fully expressed to you it’s your choice. So the moral of that story is probably, you are in charge of your health and you have the right to ask and the right to negotiate your own treatment plan, if that makes sense.

3. Hair

Describe the hair loss

I did not understand my relationship with my hair until I was diagnosed. I think the times I broke down and cried over my diagnosis were triggered because I knew my hair was going.

Doing this interview without a wig on is one of my first attempts to be braver about not wearing a wig and I wanted to choose this opportunity to get braver and get more okay with not having hair or at least not having the hair I would’ve liked to have.

I did not understand how much my identity was wrapped up in being able to brush my hair. When you start losing it it’s so traumatic and you know it’s coming and I think you resist, well I did. I fought against it. But every time you touch your hair and there’s a chunk, or roll over on your pillow and leave hair on one side of your pillow, you realize that’s actually more distressing. So I have a really amazing hairdresser and I knew it was time to take all my hair off and I also had gone and got a wig, the kind of wig you needed cut. So I called my hairdresser and I’m like okay, Ed, I’m coming in. We have two missions. One, I need a buzz cut. Two, I need you to cut my wig into something that looks like me. He did both of those things. He was so supportive and so kind. It was liberating having what was left of my hair cut off. It was definitely more distressing leaving it there. I don’t know that every woman feels this way but I kind of needed to just get it over with.

When did you decide to cut your hair?

I needed to kind of get control back a little bit. All of a sudden you lose your hair after the second chemo. It’s almost like clockwork. So it was after the second chemo. I just made it through Thanksgiving mostly with hair. So it was November, I was diagnosed in October… November. So I’m like okay. I was about eight weeks in.  All of a sudden I wasn’t worried about shedding. I had a bob cut to my chin.  And if every time I turned around I was losing hair, it was so distressing and so it was liberating to not have that emotion on top of I’ve got a tumor and I need to deal with this because I really like life, and I don’t want this to rob me of anything.

Did you wear a wig?

Yes. I hate wearing the wig, I just hate it. I am two weeks post-chemo so it looks like a shadow on my head but there are tiny little hairs growing. So today, knowing that you were coming and knowing that I wanted to show up just me and not me with a wig, I looked in the mirror and I’m like could I see myself going into the office without a wig? Stuff’s happening.

I don’t think I’m quite there but I’m almost there so I am so looking forward to, and I hope it’s soon, when I can go yeah, I’m good to go in. I’m closer. Hopefully, really close. 

Also, I think I’ve realized the wig makes other people feel more comfortable. That took pressure off me but I hate that damn wig. There was this amazing quote I saw on the front page of a magazine at Stanford. [It] was ,“Don’t let cancer be the most interesting thing about you.” I was like that was for me. If I lead with it or let other people lead with it then I’ve lost myself utterly.

So wearing a wig has helped everybody else just here I am for a meeting, here I am sending an email, and regular things happen. Most people would always want to ask me how I was, and I’m like honestly I’m fine and just happy to be here. And thank you but let’s get going, and not let it be all about my cancer because I had other comments about things. 

Why did you decide against cold caps?

There were two things. One, they didn’t guarantee effectivity. Once I understood that they needed to be changed every 30 minutes for 24 hours, they’re really, really cold, and the pressure is on the person with you to keep changing. You rent a special ice cold thing that keeps the next one you’re supposed to put on cold.

I just thought, I’m not going to put any more pressure on myself or my husband to go through changing those and if they don’t guarantee that you’re not going to lose your hair then… this is already hard enough, and they’re expensive. So screw it. 

Genoa Pink.jpeg

4. Quality of Life

Did you work through treatment?

The crazy thing for me [was], and this might be other people’s reality, I needed to not go on sick leave. So I actually kept working. The weeks of chemo I worked from home, I was lucky enough to work from home, and I pretty much dragged myself through my meetings and my calls. I’d put a hat on and dial in on a Google hangout. I could do my email from my couch if I needed to. But I didn’t really distract myself through TV or reading. I just tried to move and tried to show up for work and keep it moving.

I think the economic reality for a lot of people is earning 70% of your income by going on sick leave if you’re lucky enough even to have sick leave, is such a hit to your budget. It doesn’t help you get better knowing that your finances are compromised. All I knew was I didn’t need that added pressure for my family. I remember my mom having chemo, and my aunt, and they were in positions where they really didn’t have careers. So I just thought well I’m in a very resource-rich city and medicine’s come a long way.

I had a very supportive family, too. I had a very supportive team. My management were not very supportive but my team was supportive. I knew every day that I made it into the office, they would make me feel so welcome. They would encourage me and motivate me and they did that. I also learned to tell certain people what I was going through because I knew they were very motivational and very warm, loving people. So I picked certain people who didn’t necessarily work on my team but I would see as I walked into the office or in elevators. I let them know, I think there was five of them, because I’m kind of a private person but they would give me a hug and go, “Genoa, you’re here!” I’m like, “I know!” And knowing that I would see those people helped. 

What do you wish you had known before the diagnosis?

The thing I wished I had known but I know now is that cancer is no longer a death sentence. For any woman watching this and has been diagnosed with breast cancer you particularly need to know that there has been so much research and so much medical progression in our type of cancer that you are already on a winning team.

And because my mother had died of breast cancer 17 years ago and my aunt struggled with it, I assumed my struggle was going to be the same but no. It’s come a long way and it is by no means, it wasn’t going to kill me. The minute I accepted it wasn’t going to kill me, I was like right, I just want to get this dealt with so I can move on and enjoy my life. That’s what I wish I had known because I spent a lot of time freaking out. 

You also used Eastern medicine

I did not come up with this so I take no credit for it, but the best thing I did was go see a Chinese medical doctor who specializes in cancer and an acupuncturist. The two disciplines together with my chemo, I actually think I’m coming out of this probably a more whole person incredibly. And my hormones are balanced and I feel so good about life. Do not just take a traditional approach to your treatment. 

What surprised you the most during treatment?

What surprised me the most was where the best support came from. It came from people I didn’t expect and I didn’t anticipate telling. But I’m so glad I did because their support and their help. Basically I think, don’t assume anything going into this. Be open to love and support coming from all sorts of  places, all sorts of unexpected places. It will surprise you how uplifting it can be. 

"Be your own advocate"

I just took the approach, these are the side effects, they were on the sheet they gave me for each of the drugs, so check that box. It wasn’t until my second round when the nurse practitioner’s like, you know you don’t have to suffer quite this much? I was like okay, that would be nice. Is that allowed? So silly me, I should have made a big fuss after the first round and not waited to see if it’s as bad the second round. When the dosages were adjusted for me, it got more tolerable then just stayed consistently the same, nothing really changed. 

You are in charge of your treatment, ask. They can always make changes and you’re not being a wimp. I think there’s this thing about chemo, it’s meant to be awful because cancer is awful. So if it’s awful and you get through it, then you’ll definitely going to be cured. Well it doesn’t have to be awful and you don’t have to fight through it, you can still be cured. It gets a really bad rap is what I’ve learned. 

Thank you for sharing your story with us, Genoa!